1.1 Structure of our Policy
Our content policy includes the following:
- Purpose and Scope
- Structure of our Policy
- What is a Cookie Anyway?
- Strictly Necessary Cookies
- Performance and Advert Cookies
- Analytics Providers
- Rejecting Cookies
- Further Information
- Document retention
1.2 What is a Cookie Anyway?
Cookies are a kind of short term memory for the web. They are stored in your browser and enable a site to 'remember' little bits of information between pages or visits. They are widely used to make the web experience more personal, which is generally seen as a positive thing. However some cookies collect data across many websites, creating 'behavioural profiles' of people. By requiring websites to inform and obtain consent from visitors it aims to give web users more control over their online privacy.
“Session cookies” are downloaded to your computer for a short period of time whilst you browse a particular website; these cookies might allow you to navigate better between pages or allow websites to remember the preferences you select. “Persistent cookies” can be used to help websites remember you as a returning visitor or ensure the online adverts you receive are more relevant to your interests. We use both session cookies and persistent cookies to perform a number of different purposes across our website.
TestCard uses necessary cookies to make the site work. Testcard uses optional analytics cookies to help improve it. Testcard will not set optional cookies unless you enable them. Using our cookie consent tool will set a cookie on your device to remember your preferences.
1.3 Strictly Necessary Cookies
These are cookies that we really need in order to make our website work properly. These cookies are deleted when you close your web browser.
Table 1 - Strictly Necessary Cookies
|cookie_consent_status||Set if the visitor has agreed to cookies on the "cookie notification popup” and therefore indicated that they have accepted their cookie preferences for the website. This is set on any page when a visitor acknowledges the cookie notification pop-up bar.||1 year||Functional|
|session||Set on any page when a visitor arrives. It’s purpose is to enable core functionality such as security, network management, and accessibility as well as improve the performance of the website.||2 hours||Necessary|
|__stripe_mid||Stripe is used for processing card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information.||1 year||Functional|
|__zlcmid||Live chat widget sets this cookie to store the Zendesk (Zopim) Live Chat ID used to identify a device across visits.||1 year||Functional|
Necessary cookies enable core functionality such as security, network management, and accessibility.
1.4 Performance and Advert Cookies
These cookies allow us to recognise and count the number of visitors to our website. They also let us see how our visitors browse our website. This helps us to improve our website so that you can find what you are looking for easily! While these cookies do not identify you personally while you are not logged in, they will collect your browser information and anonymised data, for the purposes outlined above. In certain cases, some of these cookies are managed by third parties such as Google Analytics. Performance cookies are valid for different periods of time and they can be deleted at any stage using your browser settings.
We use third party cookies from businesses like Google and Facebook to show you more relevant adverts for things we think you’d like. For example, if you’ve visited pages about our products, we may decide you could be interested in our products and show you an advert about one on Facebook.
Table 2 - Performance and Advert Cookies
|_ga||This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.||2 years||Analytics|
|_gid||This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.||1 day||Analytics|
|_gat||This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites.||10 minutes||Performance|
|_gat_UA-166099409-1||This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.||1 minute||Performance|
|_fbp||This cookie is set by Facebook to deliver advertisements when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.||2 months||Advertisement|
|fr||The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.||2 months||Advertisement|
|1P_JAR||This Google cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the website.||1 month||Advertisement|
2. Analytics Providers
The TestCard website uses Google Analytics and Google Tag Manager which places cookies on your computer to help our website figure out how visitors are using our website. The information that the cookie gathers about how you use the website (including your IP address – which is like an address for your computer) will be sent to and looked after by Google. Google then look at how you use our website and make reports for us that tell us how people are using our website. If you do not want these cookies on your computer, you can change the settings on your internet browser (or ask an adult to do this for you if you do not know how). You must understand that if you turn off cookies, you might not be able to use all parts of the website. Please visit: policies.google.com/privacy?hl=en/ and support.google.com/analytics/answer/6004245 for further information on how Google uses your personal information.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
If you don’t want Google to collect and use your personal information through cookies, you can download and install the browser plug-in by following this link, tools.google.com, but please make sure that you are allowed to download it!
TestCard’s mobile apps use Crashlytics to collect data on app usage, especially with regard to system crashes and bugs. Information on the device or the app version installed and other information will be used to help fix bugs, primarily with regard to the software and hardware of the user. Please visit https://try.crashlytics.com/terms/privacy-policy.pdf for further information on how Crashlytics uses your personal information.
3. Rejecting Cookies
You can block cookies by activating the setting on your internet browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our website.
Some internet browsers - like Internet Explorer, Firefox, Chrome and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. TestCard respects this setting and the website will not track you if you enable this option.
Alternatively, you could visit www.aboutcookies.org, which contains comprehensive information on cookies on a wide variety of browsers. You will also find details on how to delete cookies from your computer. To learn about controlling cookies on the browser of your mobile device please refer to your handset manual.
4. Further Information
You can find more information about the individual cookies TestCard use, the purposes for which we use them, and when they will expire by contacting us at email@example.com.